Media Resources

Related Pages

Marketing & Public Relations Contacts

Luci Welch
Public Relations Director
mwelch@hcmhcares.org
765.521.1580
1000 N. 16th St., New Castle, IN 47362

Logos & Branding Standards

The following guidelines are to assist you in maintaining consistent and proper usage of our logo(s) to unify our brand identity. Usage of the HCH brand – logo and typography – must be approved by the PR/Marketing office. The strength of Henry Community Health’s identity system relies on you.

  • The logo should always be presented in its full color version or all white on a dark background or all black (black/gray).
  • The logo should always be surrounded by adequate clear space.
  • Do not distort the logo by stretching or squeezing to fit your space requirement. Reduce or enlarge proportionately to fit.
  • All HCH system approved logos are available here. Do not create new logos.
  • Do not alter the mark in any way
  • Do not change the typeface/font.
  • Color palette is as follows:
    • Blue – PMS 541 / CMYK C:100, M:78, Y:29, K:19 / Hexadecimal: 003E76
    • Green – PMS 5777 / CMYK C:37, M:24, Y:65, K:1 / Hexadecimal: A7A976

If you have a legitimate need for using the HCH brand other than an approved form, please contact PR/Marketing for approval.

Fonts: The majority of HCH marketing materials utilize components of the Frutiger font family. Hind is a free alternative font from Google that is similar to Frutiger.

Henry Community Health Logo – all formats

JPG (cmyk – for print)

PNG (rgb – for web use)

EPS (spot color – for print)