{"id":13,"date":"2025-09-26T15:37:46","date_gmt":"2025-09-26T15:37:46","guid":{"rendered":"https:\/\/www.hchcares.org\/brand-guide\/?page_id=13"},"modified":"2025-11-14T15:30:32","modified_gmt":"2025-11-14T15:30:32","slug":"logos","status":"publish","type":"page","link":"https:\/\/www.hchcares.org\/brand-guide\/logos\/","title":{"rendered":"Logos"},"content":{"rendered":"\n
\n
\n

Primary logo<\/h2>\n \n

The horizontal logo is for general use where there is enough space to make a big, branded impression. (Materials need to reference the whole health system).<\/p>\n <\/div>\n\n

\n \"HCH <\/div>\n <\/div>\n\n\n\n
\n
\n

Stacked logo graphic<\/h2>\n \n

The stacked logo should be used when there is limited space and on any scrubs\/polos\/uniforms.<\/p>\n <\/div>\n\n

\n \"HCH <\/div>\n <\/div>\n\n\n\n
\n
\n

Reverse logo graphic<\/h2>\n \n

The reverse logo can be used when on a darker background, where the primary colored logo cannot be visible.<\/p>\n <\/div>\n\n

\n \"HCH <\/div>\n <\/div>\n\n\n\n
\n
\n

Avatar logo graphic<\/h2>\n \n

The avatar logo may be used when there isn\u2019t enough space for either logo. Cannot be combined with any other logo and cannot replace the HC in the primary logo.<\/p>\n

This version is the only time the HC can appear separate from the text ‘Henry Community Health’.<\/p>\n <\/div>\n\n

\n \"HCH <\/div>\n <\/div>\n\n\n\n
\n
\n

Office logos<\/h2>\n \n

The office logos are used on documentation for each individual office and for marketing purposes, such as billboards and social media. These are not used for uniforms.<\/p>\n <\/div>\n\n

\n \"\" <\/div>\n <\/div>\n\n\n\n

\n Download the HCH logo set<\/a>\n <\/p>\n\n\n

Marketing approval<\/h2>\n\n\n\n

Use of any variation of the Henry Community Health logos must be approved through marketing. Creating clothing or other items without the permission of the marketing team is strictly prohibited.<\/p>\n\n\n\n

\n\n\n\n

Logo do’s and don’ts<\/h2>\n\n\n\n

Clear space<\/h3>\n\n\n\n

Clear space refers to the area surrounding the logo that is left empty. This padding helps frame and distinguish it from other components of the design.<\/p>\n\n\n\n

Logos must have a minimum clear space of at least the height of the \u201cHC\u201d around them. No other content should be within this clear space.<\/p>\n\n\n\n

\n
\n \"HCH <\/div>\n <\/div>\n\n\n\n

Color options<\/h3>\n\n\n\n

The logo can only appear in our blue and green or in all white.<\/p>\n\n\n\n

If it is on metal, it can be black.<\/p>\n\n\n\n

Unacceptable use<\/h3>\n\n\n\n
\n
\n
\n
\n \"HCH <\/div>\n <\/div>\n \n \n
\n

Don’t change colors<\/p>\n <\/div>\n <\/div>\n

\n
\n
\n \"HCH <\/div>\n <\/div>\n \n \n
\n

Don’t distort<\/p>\n <\/div>\n <\/div>\n

\n
\n
\n \"HCH <\/div>\n <\/div>\n \n \n
\n

Don’t add a shadow<\/p>\n <\/div>\n <\/div>\n

\n
\n
\n \"HCH <\/div>\n <\/div>\n \n \n
\n

Don’t alter or manipulate the mark<\/p>\n <\/div>\n <\/div>\n

\n
\n
\n \"HCH <\/div>\n <\/div>\n \n \n
\n

Don’t rotate<\/p>\n <\/div>\n <\/div>\n

\n
\n
\n \"HCH <\/div>\n <\/div>\n \n \n
\n

Don’t outline<\/p>\n <\/div>\n <\/div>\n

\n
\n
\n \"HCH <\/div>\n <\/div>\n \n \n
\n

Don’t screen<\/p>\n <\/div>\n <\/div>\n

\n
\n
\n \"HCH <\/div>\n <\/div>\n \n \n
\n

Don’t use over a photo<\/p>\n <\/div>\n <\/div>\n

\n
\n
\n \"HCH <\/div>\n <\/div>\n \n \n
\n

Don’t place on dark colors<\/p>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

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