{"id":21,"date":"2025-09-26T16:07:26","date_gmt":"2025-09-26T16:07:26","guid":{"rendered":"https:\/\/www.hchcares.org\/brand-guide\/?page_id=21"},"modified":"2025-10-29T19:25:53","modified_gmt":"2025-10-29T19:25:53","slug":"editorial-rules","status":"publish","type":"page","link":"https:\/\/www.hchcares.org\/brand-guide\/editorial-rules\/","title":{"rendered":"Editorial Rules"},"content":{"rendered":"\n

Brand name<\/h2>\n\n\n\n

First reference:<\/strong> Always spell out Henry Community Health<\/strong>.<\/p>\n\n\n\n

Subsequent references:<\/strong> You may use the abbreviation HCH<\/strong> if it improves readability and comprehension on the page.<\/p>\n\n\n\n

\n\n\n\n

Terminology<\/h2>\n\n\n\n

Use orthopedics<\/strong> (not \u201corthopaedics\u201d).<\/p>\n\n\n\n

Use healthcare<\/strong> (one word).<\/p>\n\n\n\n

    \n
  • healthcare<\/em> (one word)<\/li>\n\n\n\n
  • orthopedics<\/em> (American English)<\/li>\n\n\n\n
  • health care<\/em><\/li>\n\n\n\n
  • orthopaedics<\/em><\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    Names, addresses, and numbers<\/h2>\n\n\n\n

    Physicians<\/strong><\/h3>\n\n\n\n

    In listings:<\/strong> <\/em>Use Firstname Lastname, credentials<\/em>.<\/p>\n\n\n\n

    In body copy:<\/strong> Use either Firstname Lastname, credentials<\/em> or Dr. Firstname Lastname<\/em> (to avoid redundancy).<\/p>\n\n\n\n

      \n
    • Wil Adams, DPM<\/em><\/li>\n\n\n\n
    • Dr. Wil Adams<\/em><\/li>\n\n\n\n
    • Dr. Wil Adams, DPM<\/em><\/li>\n\n\n\n
    • W. Adams<\/em><\/li>\n<\/ul>\n\n\n\n

      Addresses<\/strong><\/h3>\n\n\n\n

      Write out full street names.<\/p>\n\n\n\n

        \n
      • 1000 North 16th Street<\/em><\/li>\n\n\n\n
      • 450 South Adams Road<\/em><\/li>\n\n\n\n
      • 1000 N. 16th St.<\/em><\/li>\n<\/ul>\n\n\n\n

        Phone numbers<\/strong><\/h3>\n\n\n\n

        Use the format xxx-xxx-xxxx.<\/p>\n\n\n\n

          \n
        • 317-555-1234<\/em><\/li>\n\n\n\n
        • (317) 555-1234<\/em><\/li>\n\n\n\n
        • 317.555.1234<\/em><\/li>\n<\/ul>\n\n\n\n
          \n\n\n\n

          Copy style<\/h2>\n\n\n\n

          Headlines and section titles<\/h3>\n\n\n\n

          Use sentence case<\/strong> (capitalize only the first word and proper nouns).<\/p>\n\n\n\n

            \n
          • How to prepare for your first visit<\/em><\/li>\n\n\n\n
          • Meet our team of orthopedic specialists<\/em><\/li>\n\n\n\n
          • Back pain relief options that work<\/em><\/li>\n\n\n\n
          • How To Prepare For Your First Visit<\/em><\/li>\n\n\n\n
          • Back Pain Relief Options That Work<\/em><\/li>\n<\/ul>\n\n\n\n

            Card titles, buttons, and CTAs<\/h3>\n\n\n\n

            Use title case<\/strong> (capitalize major words).<\/p>\n\n\n\n

            Capitalize the first and last words<\/strong> of a title, and all major words in between<\/strong> (nouns, pronouns, verbs, adjectives, adverbs, and subordinating conjunctions such as because<\/em>, although<\/em>, when<\/em>).<\/p>\n\n\n\n

            Do not capitalize<\/strong>: articles (a, an, the<\/em>), coordinating conjunctions (and, but, or, nor, for, so, yet<\/em>), or prepositions with fewer than four letters (in, on, to, at, by, for, etc.<\/em>)\u2014unless they are the first or last word in the title.<\/p>\n\n\n\n

              \n
            • Find a Doctor<\/em><\/li>\n\n\n\n
            • Schedule an Appointment Today<\/em><\/li>\n\n\n\n
            • Care for You and Your Family<\/em><\/li>\n\n\n\n
            • Better Together: Advancing Healthcare in Indiana<\/em><\/li>\n\n\n\n
            • Find A Doctor<\/em><\/li>\n\n\n\n
            • Schedule An appointment today<\/em><\/li>\n\n\n\n
            • Better together: advancing healthcare in Indiana<\/em><\/li>\n<\/ul>\n\n\n\n

              Inline capitalization<\/strong><\/h3>\n\n\n\n

              Capitalize only proper nouns<\/strong> (no unnecessary capitalization).<\/p>\n\n\n\n

                \n
              • The clinic is part of Henry Community Health.<\/em><\/li>\n\n\n\n
              • Our orthopedic specialists treat sports injuries and joint pain.<\/em><\/li>\n\n\n\n
              • Our Orthopedic Specialists treat Sports Injuries and Joint Pain.<\/em><\/li>\n<\/ul>\n\n\n\n

                Lists<\/strong><\/h3>\n\n\n\n

                Use the serial (Oxford) comma<\/strong> before the final \u201cand\u201d or \u201cor.\u201d<\/p>\n\n\n\n

                  \n
                • We provide surgery, physical therapy, and pain management.<\/em><\/li>\n\n\n\n
                • We provide surgery, physical therapy and pain management.<\/em><\/li>\n<\/ul>\n\n\n\n

                  Links and file references<\/h3>\n\n\n\n

                  When linking to a downloadable file, include the file type in parentheses<\/strong>.<\/p>\n\n\n\n

                    \n
                  • Good Faith Estimate Policy (PDF)<\/em><\/li>\n\n\n\n
                  • New Patient Forms (DOC)<\/em><\/li>\n\n\n\n
                  • Good Faith Estimate Policy<\/em><\/li>\n\n\n\n
                  • Patient Forms (download)<\/em><\/li>\n<\/ul>\n\n\n\n
                    \n\n\n\n

                    Numbers and ages<\/h2>\n\n\n\n

                    Write ages as numerals<\/strong> (e.g., age 45<\/em>).<\/p>\n\n\n\n

                    Hyphenate<\/strong> ages only when used as an adjective:<\/p>\n\n\n\n

                      \n
                    • The girl is 10 years old.<\/em><\/li>\n\n\n\n
                    • He\u2019s a 56-year-old man.<\/em><\/li>\n\n\n\n
                    • Screenings start at age 45.<\/em><\/li>\n\n\n\n
                    • The girl is ten years old.<\/em><\/li>\n\n\n\n
                    • He\u2019s a 56 year old man.<\/em><\/li>\n\n\n\n
                    • Screenings start at forty-five.<\/em><\/li>\n<\/ul>\n\n\n\n

                      Do not<\/strong> use \u201caged\u201d to describe a person.<\/p>\n\n\n\n

                        \n
                      • This treatment is only recommended for children aged 5 and up.<\/em><\/li>\n\n\n\n
                      • This treatment is only recommended for children ages 5 and up.<\/em><\/li>\n<\/ul>\n\n\n\n
                        \n\n\n\n

                        Dates and times<\/h2>\n\n\n\n

                        Dates<\/strong><\/h3>\n\n\n\n

                        Use the format Mon. D, YYYY<\/em> (e.g., Jan. 15, 2025<\/em>).<\/p>\n\n\n\n

                        When possible, refer to time spans using \u201csince [year]\u201d to reduce the need for annual updates (e.g., serving patients since 2004<\/em>).<\/p>\n\n\n\n

                          \n
                        • Jan. 15, 2025<\/em><\/li>\n\n\n\n
                        • Serving patients since 2004<\/em><\/li>\n\n\n\n
                        • January 15th, 2025<\/em><\/li>\n\n\n\n
                        • Since twenty years ago<\/em><\/li>\n<\/ul>\n\n\n\n

                          Times<\/strong><\/h3>\n\n\n\n

                          Write times in numeric format followed by lowercase am<\/em> or pm<\/em> with no periods.<\/p>\n\n\n\n

                          On-the-hour times: omit \u201c:00.\u201d<\/p>\n\n\n\n

                          Range formatting: use an en dash or hyphen with spaces on both sides.<\/p>\n\n\n\n

                          When times follow a day of the week, include a colon after the day.<\/p>\n\n\n\n

                          Time zones (e.g., EST, EDT) are not needed unless clarity requires them.<\/p>\n\n\n\n

                            \n
                          • 8 am \u2013 5 pm<\/em><\/li>\n\n\n\n
                          • Monday: 8 am \u2013 5 pm<\/em><\/li>\n\n\n\n
                          • 8 am to 5 pm<\/em><\/li>\n\n\n\n
                          • 8:00 AM\u20135:00PM<\/em><\/li>\n\n\n\n
                          • 8am-5pm<\/em><\/li>\n\n\n\n
                          • 8 a.m. \u2013 5 p.m.<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

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