{"id":8,"date":"2025-09-25T20:16:15","date_gmt":"2025-09-25T20:16:15","guid":{"rendered":"https:\/\/www.hchcares.org\/brand-guide\/?page_id=8"},"modified":"2025-11-06T14:27:47","modified_gmt":"2025-11-06T14:27:47","slug":"color","status":"publish","type":"page","link":"https:\/\/www.hchcares.org\/brand-guide\/color\/","title":{"rendered":"Color"},"content":{"rendered":"\n

Core palette<\/h2>\n\n\n\n\n
\n \n \n \n \n \n \n \n \n \n
<\/th>\n Color<\/th>\n Digital<\/th>\n Print<\/th>\n <\/tr>\n <\/thead>\n\n
\n
<\/div>\n <\/td>\n\n
Dark blue<\/th>\n \n \n
Web<\/div>\n\n RGB:<\/strong> 0, 62, 118 \n
\n
\n HEX:<\/strong> #003E76 <\/div>\n\n
\n
\n
Print<\/div>\n\n CMYK:<\/strong> 100, 78, 29, 19 \n
\n PMS<\/strong> 541 <\/td>\n <\/tr>\n
\n
<\/div>\n <\/td>\n\n
Green<\/th>\n \n \n
Web<\/div>\n\n RGB:<\/strong> 167, 169, 118 \n
\n
\n HEX:<\/strong> #A7A976 <\/div>\n\n
\n
\n
Print<\/div>\n\n CMYK:<\/strong> 37, 24, 65, 1 \n
\n PMS<\/strong> 5777 <\/td>\n <\/tr>\n
\n
<\/div>\n <\/td>\n\n
Light blue<\/th>\n \n \n
Web<\/div>\n\n RGB:<\/strong> 186, 224, 255 \n
\n
\n HEX:<\/strong> #BAE0FF <\/div>\n\n
\n
\n
Print<\/div>\n\n CMYK:<\/strong> 27, 12, 0, 0 \n
\n PMS<\/strong> 290 C <\/td>\n <\/tr>\n
\n
<\/div>\n <\/td>\n\n
Medium blue<\/th>\n \n \n
Web<\/div>\n\n RGB:<\/strong> 99, 173, 241 \n
\n
\n HEX:<\/strong> #63ADF1 <\/div>\n\n
\n
\n
Print<\/div>\n\n CMYK:<\/strong> 59, 28, 0, 0 \n
\n PMS<\/strong> 2915 C <\/td>\n <\/tr>\n
\n
<\/div>\n <\/td>\n\n
White<\/th>\n \n \n
Web<\/div>\n\n RGB:<\/strong> 255, 255, 255 \n
\n
\n HEX:<\/strong> #FFFFFF <\/div>\n\n
\n
\n
Print<\/div>\n\n CMYK:<\/strong> 0, 0, 0, 0 \n <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n\n\n

Expanded palette<\/h2>\n\n\n\n\n
\n \n \n \n \n \n \n \n \n
<\/th>\n Color<\/th>\n Digital<\/th>\n Print<\/th>\n <\/tr>\n <\/thead>\n\n
\n
<\/div>\n <\/td>\n\n
Dark coral<\/th>\n \n \n
Web<\/div>\n\n RGB:<\/strong> 234, 95, 67 \n
\n
\n HEX:<\/strong> #EA5F43 <\/div>\n\n
\n
\n
Print<\/div>\n\n CMYK:<\/strong> 0, 72, 81, 8 \n
\n PMS<\/strong> 7417 C <\/td>\n <\/tr>\n
\n
<\/div>\n <\/td>\n\n
Middle coral<\/th>\n \n \n
Web<\/div>\n\n RGB:<\/strong> 248, 125, 92 \n
\n
\n HEX:<\/strong> #F87D5C <\/div>\n\n
\n
\n
Print<\/div>\n\n CMYK:<\/strong> 0, 65, 67, 3 \n
\n PMS<\/strong> 7416 C <\/td>\n <\/tr>\n
\n
<\/div>\n <\/td>\n\n
Light coral<\/th>\n \n \n
Web<\/div>\n\n RGB:<\/strong> 254, 236, 231 \n
\n
\n HEX:<\/strong> #FEECE7 <\/div>\n\n
\n
\n
Print<\/div>\n\n CMYK:<\/strong> 0, 7, 9, 0 \n
\n PMS<\/strong> 705 C <\/td>\n <\/tr>\n
\n
<\/div>\n <\/td>\n\n
Teal<\/th>\n \n \n
Web<\/div>\n\n RGB:<\/strong> 117, 201, 195 \n
\n
\n HEX:<\/strong> #75C9C3 <\/div>\n\n
\n
\n
Print<\/div>\n\n CMYK:<\/strong> 42, 0, 14, 21 \n
\n PMS<\/strong> 3245 C <\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div>\n\n\n\n

Usage<\/h2>\n\n\n\n

For printing, it\u2019s best to use CMYK. For a large print run with minimal colors or specialty print methods, it\u2019s recommended to use the Pantone Matching System (PMS) spot colors.<\/p>\n\n\n\n

For web, use the HEX values (#xxxxxx) and for digital applications, use RGB. Note that colors may vary on different computers\/devices, due to inconsistent monitor color calibration.<\/p>\n\n\n\n

Palette application and usage notes<\/h3>\n\n\n\n

The Henry Community Health color palette builds on the warmth and optimism of its coral and gold tones. Gradients play a key role in adding depth and energy to the brand\u2019s look.<\/p>\n\n\n\n