{"id":9,"date":"2025-09-25T20:16:27","date_gmt":"2025-09-25T20:16:27","guid":{"rendered":"https:\/\/www.hchcares.org\/brand-guide\/?page_id=9"},"modified":"2025-10-24T13:32:02","modified_gmt":"2025-10-24T13:32:02","slug":"typography","status":"publish","type":"page","link":"https:\/\/www.hchcares.org\/brand-guide\/typography\/","title":{"rendered":"Typography"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Inter is our primary brand font.<\/h2>\n\n\n\n<p>It should be used consistently across all communications to maintain a cohesive and professional visual identity.<\/p>\n\n\n\n<p>Inter is an <a href=\"https:\/\/fonts.adobe.com\/fonts\/inter-variable\">open source<\/a> Adobe font designed for digital environments. Its flexible variable structure offers continuous weights from 100\u2013900 and an optical size axis that ensures optimal readability across screen sizes.<\/p>\n\n\n\n<p>With true italics and robust OpenType features\u2014including a slashed zero, tabular figures, and contextual alternates\u2014Inter delivers professional clarity and precision for user interfaces, web content, and other screen-based applications.<\/p>\n\n\n\n  <div class=\"photo-grid\">\n                  <div class=\"photo-grid__photo photo-grid__photo--full\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"860\" height=\"300\" src=\"https:\/\/www.hchcares.org\/brand-guide\/wp-content\/uploads\/sites\/2\/hch-inter.svg\" class=\"attachment-large size-large\" alt=\"Inter font primary\" \/>        <\/div>\n                        <div class=\"photo-grid__photo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"156\" src=\"https:\/\/www.hchcares.org\/brand-guide\/wp-content\/uploads\/sites\/2\/hch-inter-bold.svg\" class=\"attachment-large size-large\" alt=\"Inter Bold\" \/>        <\/div>\n                        <div class=\"photo-grid__photo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"156\" src=\"https:\/\/www.hchcares.org\/brand-guide\/wp-content\/uploads\/sites\/2\/hch-inter-extra-bold.svg\" class=\"attachment-large size-large\" alt=\"Inter Extra Bold\" \/>        <\/div>\n                        <div class=\"photo-grid__photo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"156\" src=\"https:\/\/www.hchcares.org\/brand-guide\/wp-content\/uploads\/sites\/2\/hch-inter-semi-bold.svg\" class=\"attachment-large size-large\" alt=\"Inter Semi Bold\" \/>        <\/div>\n                        <div class=\"photo-grid__photo\">\n          <img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"156\" src=\"https:\/\/www.hchcares.org\/brand-guide\/wp-content\/uploads\/sites\/2\/hch-inter-italic.svg\" class=\"attachment-large size-large\" alt=\"Inter italic\" \/>        <\/div>\n            <\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Clarity through consistent type<\/h2>\n\n\n\n<p><strong>Trust and professionalism:<\/strong> In healthcare, typography choices communicate reliability and medical expertise. Consistent font usage helps patients recognize and trust the brand across all touchpoints.\u00a0<\/p>\n\n\n\n<p><strong>Accessibility:<\/strong> Healthcare organizations serve diverse populations, including elderly patients and those with visual impairments. Carefully chosen typography ensures information is readable and accessible to all community members.&nbsp;<\/p>\n\n\n\n<p><strong>Brand recognition:<\/strong> Consistent typography helps patients immediately identify HCH materials, whether on websites, signage, or educational materials.\u00a0<\/p>\n\n\n\n<p><strong>Communication clarity:<\/strong> Healthcare information must be clear and easy to understand. Typography choices affect how well patients can read and comprehend important health information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inter is our primary brand font. It should be used consistently across all communications to maintain a cohesive and professional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Typography | Henry Community Health Brand Guide<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Typography | Henry Community Health Brand Guide\" \/>\n<meta property=\"og:description\" content=\"Inter is our primary brand font. It should be used consistently across all communications to maintain a cohesive and professional [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hchcares.org\/brand-guide\/typography\/\" \/>\n<meta property=\"og:site_name\" content=\"Henry Community Health Brand Guide\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T13:32:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/typography\\\/\",\"url\":\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/typography\\\/\",\"name\":\"Typography | Henry Community Health Brand Guide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/#website\"},\"datePublished\":\"2025-09-25T20:16:27+00:00\",\"dateModified\":\"2025-10-24T13:32:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/typography\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/typography\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/typography\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Typography\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/#website\",\"url\":\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/\",\"name\":\"Henry Community Health Brand Guidelines\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hchcares.org\\\/brand-guide\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Typography | Henry Community Health Brand Guide","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Typography | Henry Community Health Brand Guide","og_description":"Inter is our primary brand font. 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